The American channel MSNBC reported yesterday that the Detroit Auto Show, which has long been considered (that is also its official name) the Auto Show North American par excellence, dying. After Ferrari, Porsche, Mitsubishi, Suzuki, Rolls Royce and Land Rover, which will all default to the edition of January 2009, now the group announced that Nissan stand down in turn. If someone sought proof that the Motor Town was no longer the epicenter of automotive once here is one that is at least ringing. MSNBC quoted a spokesman for Nissan said that, quite simply, "that since we have no new product to unveil the Detroit Auto Show and Chicago, and in view of current economic conditions, which will affect the effectiveness of marketing these two exhibitions, we decided to cancel any involvement on our part. " Earlier last week, Nissan lifted the veil on its new compact MPV North America, the Cube, the Auto Show in Los Angeles. The Japanese manufacturer - a subsidiary of French group Renault - has also unveiled a convertible version of its G37 coupe (Infiniti) and the next generation Z coupe, renamed the 370Z. Like what Detroit is no longer the Gateway it was essential for anyone wishing to penetrate the North American market ... Look to see if this kind of bad news lurks one or the other of Canadian auto shows. In recent years, Montreal has played the green card, with rooms dedicated to alternative propulsion, whether electric or hybrid engine. Toronto preferred to rely on an annual taken to putting the largest automotive designers on the planet. In the context of the Canadian automotive industry, it is still surprising to see even a manufacturer to withdraw Auto Show in Toronto. Montreal? It is no longer a major national exhibition last few Years ago. But here are more dealers than manufacturers who seem to lead the boat. It will be interesting to see how the financial setbacks of American parent GM, Ford and Chrysler will affect them.
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