A recruitment exercise at $ 41 000

Even if you live in Montreal and its suburbs, you have been surprised recently to receive a brochure inviting you to subscribe to the University of Quebec in Abitibi-Témiscamingue (UQAT)? You are not alone. Nearly 275 000 households have received such advertising "a wide range of courses presented on DVD by a method unique in Quebec." Cost: 41 000 $ 12 $ 000 to print the leaflets and 29 000 $ for posting in areas where people aged 30 to 39 years, particularly likely to follow university courses distance According UQAT. To recruit more students - and receive more funding from Quebec - universities from moving into the 450. The University of Sherbrooke built a tower of 17 floors underground Longueuil, the University of Quebec in Ottawa provides for a five-storey campus in St. Jerome, even the University of Montreal has seen fit to open branches in Laval and in Lachenaie. With a more modest UQAT hopes to attract workers who do not have time to go to class. "The courses are filmed during their activities, in terms of the student silent at the bottom of the class," says Sylvie Blais, coordinator of Sciences business management UQAT. Why not offer online training? "It's not everyone who has access to high-speed Internet," she claimed. This is the first time this post UQAT advertising for the winter semester, after having done so three times for the fall. Last year, the university has received 700 registrations for management course by DVD. "This is not quite satisfactory, but the marketing professors tell us we need to hammer the shot more than once," says Blais. Notice to interested: it costs $ 409.80 to register for a course by DVD and registrations are accepted until mid-December.