Discounts for families to educate public transport

Family Program STM - discounts to educate families on public transport
The new program of the STM family outings, aims to promote the use of mass transit.

From 6 December, an adult with a transport network STM will travel with a maximum of five children under 12 years without additional charges on Saturdays, Sundays and holidays. This new program was launched today by the STM.

The aim of the new family of the Montreal Transit Corporation (STM), on family outings, is to promote the use of public transport within families Montreal, while raising awareness in environmental matters.

"This innovative program offers families a very affordable option for his travel across the bus and subway network. It responds to the will of the Company to improve customer satisfaction by offering a product as attractive pricing, "said today Claude Trudel, Chairman of the Board of Directors of the STM.

"We also believe that through this program are, in the short term, about 1,000 new customers per day weekend that will adopt the transportation. Regarding the medium term, we want to win 2,000 new customers, "he added.

For Isabelle Pagé, actress and columnist at the show Hi Hi VAT, it is also important to educate children and their parents on the importance of transport links on the environment.

"This is great news for parents who want both to discover their children hidden treasures Montreal and awareness early in their life and environment, every little bit counts and that use public transport represents an ecological alternative to self, "she said.


The announcement of this new family meets the expectations of parents expressed in the context of the work of the Initiatives of the Center 1,2,3 GO, an organization that monitors mobilize communities around the well-being children.

From January 2009, several partners from the sectors of tourism, cultural and leisure offer discounts to families upon presentation of a coupon and a valid ticket. Among the participating partners include the Biodome, Insectarium, Botanical Garden, the Planetarium, La Ronde as well as several museums in Montreal.

Families can consult the list of discounts offered by family outings and download coupons on the website of the STM. A wealth of practical information for better travel in transit will also be available on the website.